From ‘We’ to ‘Me.’

I’ve spent a lot of time talking in the ‘first person, plural’ POV during the last four years. At first, ‘we’ was just Junket and me (and a 2-year-old rugrat whose own voice was mostly unintelligible). As I posted, tweeted and blogged into the ether as the voice of Junket, being ‘we’ made it easier to share ideas without feeling overexposed as I navigated the ambiguity of first time solopreneurship.

Over time, that ‘we’ grew to include others: volunteers and supporters, people who believed in what we were (I was) doing, who valued what we (I) valued, and who, like me, wanted to live in a more creative, more thoughtful, more soul-enriching world. Junket’s online community grew – as did its real life community… and as the business started to scale, it also grew to include new team members…. Today, with my time increasingly in demand to provide leadership – both for the company and within the greater community – Junket’s voice (and the development of content) have been delegated to a talented young pro ready to amplify its reach (thank you, Candice!). And with this successful transition, it’s become time for me to start talking in the first person again (do I even know how?)

While I’ve always been a community organizer of sorts — party host, gatherer-of-friends, eager volunteer and champion of bold ideas and stronger neighborhoods — developing Junket gave me a platform to engage my talent for positively influencing others. While I initially sought connection, community, and belonging by reaching out as Junket, it didn’t take long to realize that by using Junket’s online platform to do this, I was finding real people with similar desires. Over 25,000 real people, in fact. And as they continued to join Junket’s growing tribe, others started to take notice — and increasingly, to ask me for help in building their own social networks.

Maybe you’re needing help, too?

It’s true: I can help you understand what it takes to develop a stronger social media following. When you meet with me, I’ll share tips and tricks. I’ll share tactical guidance and time-saving best practices. But first, I’ll help you understand the basics of creating content that matters to your audience (both current and future) – because if what you communicate doesn’t engage, inform, and compel, then what’s the use?

The great news? This isn’t exactly rocket science — because if you can figure out how to make the lives of your people easier (without trying to sell them something), you’ll be off and running in no time.

And me? I’ll still be talking in the first person.